P1AD Scratch Card Package Service
P1AD Advertising Card Company officially launches its custom scratch card package service for businesses. Through creative design and local printing, we help merchants boost repurchase rates, promote new products, accelerate inventory turnover, and achieve efficient customer conversion and spread during holidays and events, all at a low cost and in a legal and compliant manner.
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Business Promotional Card Solution (Scratch & Win - Businesses use their own products as prizes)
Newly Launched: Business Scratch & Win Package
P1AD Advertising Card Company specializes in creative design and local printing services for commercial promotional cards. We are now officially launching our new Business Scratch & Win Package Solution. This service focuses on "businesses' own products and discounts" as the core prizes, combined with customized visual design, clear game rules, and compliant copywriting.
We provide an efficient promotional and customer retention card tool for industries such as dining, retail, beauty, and fitness. Whether you operate a coffee shop, clothing store, beauty salon, or gym, we can tailor the most suitable Scratch & Win promotion plan for you, making every card a powerful tool for your brand communication.
Includes winning scratch cards, anniversary纪念卡, and product story cards
Core Value of Scratch & Win Cards
New Product Promotion Tool
Rapidly guide customer experience during new product launches. The "win-and-experience" mechanism helps new products quickly enter the market, proving more effective than traditional advertising.
Sales Acceleration during Promotions
Accelerate the digestion of expiring products during promotional periods. Leverage the "winning" psychology to convert inventory pressure into quick product turnover.
Repurchase Rate Enhancement Tool
Significantly boost customer repurchase rates through "use on next visit" reward mechanisms, fostering long-term customer relationships.
Scratch & Win cards inherently offer excellent interactivity and virality, making them suitable for concentrated投放 during holidays, store anniversaries, or sports seasons to achieve continuous brand exposure and customer loyalty. The anticipation and surprise customers feel when scratching a card will naturally encourage them to share on social media, bringing free word-of-mouth promotion to your brand.
P1AD Provides One-Stop Service for Easy Implementation
Complete Execution from Planning to Delivery
P1AD is responsible for the complete execution process, from gameplay planning, visual design, prize structure recommendations to printing and delivery. Our professional team has extensive experience in promotional activities and a deep understanding of local market characteristics and consumer psychology.
01
Gameplay Planning
Design the optimal promotion mechanism based on your business goals
02
Visual Design
Create exquisite scratch cards that match your brand's tone
03
Prize Structure
Scientifically configure winning rates and prize values
04
Printing & Delivery
High-quality local printing, fast delivery
Merchants only need to provide prize content to quickly implement a promotional campaign solution that is executable, replicable, and measurable. We help you eliminate all tedious steps, allowing you to focus on serving every customer well.
Advantages of Scratch Cards for Businesses
1. New Product Launch Promotion: Encourage Customers to Experience Actively
Rapid New Product Launch
By including new products directly as prizes, customers get to "experience upon winning," which is more effective than traditional advertising. When customers scratch a card and find they've won a new product experience, that surprise transforms into anticipation and curiosity about the new product.
This method not only lowers the psychological barrier for customers to try new products but also allows for quick collection of market feedback. Many successful cases show that new products promoted through scratch cards have a subsequent repurchase rate more than 40% higher than those promoted through conventional methods.
  • Free sample voucher for new coffee
  • Priority purchase rights for new fashion items
  • Trial voucher for new beauty treatments
  • Free trial slots for new courses
Let every winner become an ambassador for your new product, driving more potential customers through real experiences.
II. Quickly Clear Nearing-Expiration Products
Clear Nearing-Expiration Inventory
Shift Thinking: Nearing-Expiration ≠ Unsold
Nearing-expiration products are usually in perfect condition, they just need a faster turnover. Traditional discounting can harm brand image, while scratch cards package them as a "winning surprise."
Leverage the "Winning" Psychology for Conversion
When customers scratch and win a product, they don't feel it's a "clearance item"; instead, they feel a sense of joy, like they "got a good deal." This psychological shift is a unique advantage of scratch cards.
Control Inventory Costs
By carefully designing the winning rate, you can strategically clear specific inventory while maintaining the event's appeal, avoiding capital tie-up and waste.
Many restaurant businesses have successfully used this strategy to clear seasonal inventory. Reasonable prize setting turns inventory into a highlight that attracts customers, rather than a burden.
Three: Social Spreading Effect: A Free Marketing Explosion
Social Sharing Effect
Customers will actively share
Customers will take photos and post them on Instagram/Xiaohongshu/WeChat Moments. "I won a prize!" is inherently high-quality content. This kind of User-Generated Content (UGC) is more persuasive and authentic than any paid advertisement.
Businesses love "free spread"
When a customer shares their joy of winning, their social circle will see your brand. This word-of-mouth spread creates a viral effect, especially when prizes are cleverly set and cards are beautifully designed.
3.2X
Social Spread Multiplier
Average number of potential customers influenced by each winner
68%
Willingness to Share
Customers who receive unexpected prizes are eager to share
$0
Marketing Cost
Customers' spontaneous sharing requires no additional investment
Through rapid dissemination via short videos and social media, a well-planned scratch-off promotion can quickly expose your brand to a potential customer base several times larger than the actual number of participants.
Fourth: Boost Repeat Business: Customer Loyalty
Increase Repeat Visit Rate
Setting prizes to be “used on next visit” effectively encourages customers to return. This is one of scratch cards' core business values – it not only completes a transaction but also builds a bridge to the next one.
Set Usage Period
A validity period of 7-30 days encourages customers to revisit while the experience is still fresh.
Encourage Additional Spending
Increase average transaction value through "minimum spend" or "bundle purchase" designs.
Habit Formation Mechanism
After multiple visits, customers naturally form the habit of coming to the store.
Real-World Case Study Results
After a chain coffee shop implemented "use on next visit" scratch cards, its repurchase rate increased from 22% to 56% within 30 days, and customer Lifetime Value (LTV) grew by 120%. The key lies in balancing the attractiveness of the prize with the ease of redemption – customers should feel it's worth coming back, but redemption shouldn't be overly complicated.
Best Practice: Offer multiple prize tiers, from small discounts to free products, to cater to customers with different spending preferences.
V. Locking in Customers: From One-Time Purchase to Long-Term Relationship
Customer Retention and Data Capture
QR Code Scan
Guide customers to scan QR code to redeem prizes and collect contact information
Social Media Follow
Unlock extra rewards by following IG / Xiaohongshu
Email Registration
Build an email marketing list for continuous engagement
Membership System
Convert to members to enjoy long-term benefits
Accumulation of Data Assets
Every scratch card presents an opportunity to collect customer information. By setting up mechanisms like "scan to redeem" or "follow to claim," you can naturally acquire customers' contact details and consumption preference data while they enjoy the benefits.
This data will become your most valuable marketing asset, supporting subsequent precise marketing, personalized recommendations, and customer relationship management. Transforming one-time consumers into long-term customers is a goal every successful business pursues.
By integrating with a CRM system, you can track each customer's consumption journey and push personalized offers at the right time, significantly improving marketing efficiency and return on investment.
Six: Holiday Promotions & Anniversary Editions
Holidays & Anniversary Editions
Make the most of holidays to promote in-store activities. Scratch cards serve as both a souvenir and an event vehicle. Limited-edition holiday scratch cards can create a sense of scarcity and collection value, increasing customer participation.
Christmas Special Edition
Warm holiday design with special gifts to create a strong Christmas atmosphere.
New Year Lucky Edition
Festive red and gold colors, with a "scratch for good luck" theme, in line with traditional culture.
Halloween Surprise Edition
Fun Halloween elements to attract young customers to participate.
Store Anniversary Commemorative Edition
Brand story integrated into the design, thanking customers for their companionship, enhancing brand loyalty.
Your Best Partner for Seasonal Marketing
Holiday scratch cards not only boost current sales but also build brand association with specific holidays. Customers will look forward to "new scratch card events around this time each year," establishing an annual marketing rhythm. Limited-edition commemorative cards may also be collected by customers, becoming a lasting brand impression.
7. Controllable Costs: Low Risk, High Reward
Low Cost, High Return
Clear and Controllable Total Prize Costs
Merchants can plan prize types and quantities in advance, so the total cost is clear before the event, eliminating the risk of budget overruns.
Transparent and Fixed Printing Costs
Quotes are based on print volume, with no hidden fees. Bulk printing offers lower unit prices, ideal for chain stores with centralized purchasing.
No Uncontrollable Risks
Unlike paid advertising, every penny invested in scratch cards directly reaches real customers, with a clear and traceable conversion path.
Much Safer Than Advertising
Advertising costs have unpredictable results, whereas scratch cards ensure that every card generates real value.
Return on Investment (ROI) Comparison
Actual case studies show that the average ROI for scratch card promotions is between 300%-600%, significantly higher than traditional advertising's 100%-150%. The key lies in achieving three goals simultaneously: immediate sales, customer retention, and brand dissemination.
70%
Cost Savings
Cost advantage compared to traditional advertising
4.5X
Average ROI
Every 1 RMB invested can generate 4.5 RMB in sales return
100%
Cost Transparency
All expenses are clear in advance, with no hidden costs
8. Legal Compliance: 100% Worry-Free Promotion
100% Legal Promotional Activities
This is the merchants' most pressing concern—our scratch-off promotional activities are completely legal and compliant, fundamentally different from lotteries, so merchants can use them with confidence.
Free Gifting Mechanism
Customers do not need to pay extra to purchase scratch cards; they are given as consumption gifts, complying with promotional regulations.
Non-Cash Rewards
All prizes are the merchant's own products or service discounts, and do not involve cash or cash equivalents.
Non-Lottery Nature
Lacking the random purchase characteristics of a lottery, it falls under the category of legitimate commercial promotional activities.
Detailed Compliance Points
  • Gift, Not Sale: Scratch cards are given as gifts for spending a certain amount or as event prizes, not sold separately.
  • Prizes from Own Resources: Prizes are limited to the merchant's own products, services, or coupons.
  • Clear Activity Rules: The card clearly states activity rules, validity period, and usage conditions.
  • Traceability: Each card has a unique number, allowing tracking of distribution and redemption records.
Applications of Scratch Cards and Product Commemorative Cards
Offline Promotion & Attracting New Users (Very Important)
Trade Shows / Expos
  • Handing out flyers is ignored
  • Handing out scratch cards will definitely make people stop and participate in the activity
Purpose:
  • Attract customer traffic to the store
  • Scan QR code to follow / Leave information
  • Significantly increase effectiveness compared to flyers
New Store Opening
  • Scratch cards have more "sense of ceremony" than discount signs
  • Winning rate can be adjusted higher
Purpose:
  • Generate initial buzz
  • Collect contact information
Customer Relationships & Private Domain Operations
Existing Customer Appreciation
  • Exclusive Scratch Cards for VIP Customers
  • Mail / In-store Pickup
Purpose:
  • Enhance Loyalty
  • Increase Repurchase Frequency

Website Reviews / Sharing Rewards

Gift after Google Review Gift after IG Story Check-in Objective: Free word-of-mouth marketing

Collaborations & Crossover Scenarios (Bonus)

Joint Merchant Promotions, cross-promotion with partner businesses Purchase at Store A → Scratch-off at Store B Prize exchange Goal: Mutual customer attraction Expand customer base

Start Your Scratch-Off Promotion Today
Contact P1AD Advertising Cards Company. Our professional team will tailor the most suitable scratch-off solutions for you, helping your business achieve low cost, high return, and sustainable growth.
Contact Information
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TEL:626-386-9333
1520 s garfield ave Alhambra ca 91801
www.p1advertising.com